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Digital Marketing

Course Description

Master the art of digital marketing with our expert-led training. Learn SEO, social media, PPC, content marketing, and analytics to drive online success. Gain hands-on experience, industry-recognized certifications, and practical skills to excel in today’s competitive digital landscape.

Whether you're a beginner or looking to upskill, our comprehensive program ensures career-ready knowledge for top opportunities in the marketing field. Start your journey toward becoming a digital marketing pro today.

What You’ll Learn From This Course
  • Master SEO, SEM, and PPC strategies for effective online campaigns.
  • Build expertise in social media marketing across platforms.
  • Understand content marketing, email marketing, and analytics.
  • Learn tools like Google Ads, Analytics, and Keyword Planner.
  • Develop hands-on skills with real-world projects and case studies.
  • Gain certifications and prepare for top digital marketing roles.
Certification

Our digital marketing certification is your gateway to a successful career in the online marketing industry. Upon completing the course, you'll receive an industry-recognized certification that validates your expertise in key areas like SEO, social media marketing, PPC, email marketing, and content marketing. This certification not only enhances your credibility but also increases your employability in a competitive market. You'll gain practical knowledge, hands-on experience, and confidence to execute successful marketing campaigns. Stand out to employers and clients by showcasing your certified skills, and unlock opportunities for roles in agencies, startups, and enterprises. Take the first step toward a rewarding digital marketing career today

About Digital Marketing

Course Content

Digital marketing is the use of online platforms and tools to promote products, services, or brands. It leverages digital channels like search engines, social media, email, and websites to reach a wide audience. The aim is to connect with customers in a cost-effective and measurable way.

1.Overview of Digital Marketing

Course Content
  1. What is Digital Marketing?
  2. What is the importance of Digital Marketing?
  3. How Digital Marketing generates Leads?
  4. Difference between SEO, SEM, SMO, PPC.
  5. Internet Marketing vs Online Marketing
  6. Traditional Marketing vs Digital Marketing.
  7. Why Go for Digital Marketing?

2.SEO - ON Page Optimization

Course Content
  1. Title Optimization
  2. Meta Tag Optimization
  3. Important HTML Tags
  4. Heading Tags (H1, H2, and so on)
  5. Canonical Tags, Favicon, Redirection, htaccess File
  6. Alexa Setup
  7. Keyword Optimization and Synonyms
  8. Link Optimization
  9. Image Optimization
  10. Creation of HTML and XML Sitemaps
  11. Robots.txt Creation and Implementation
  12. W3C Validation
  13. Creating Review Extensions
  14. Creating Knowledge Graph

3. SEO - OFF Page Optimization

Course Content
  1. Creating Unique & Fresh Content
  2. Placing Keywords in Content
  3. Event-Based Content Marketing
  4. Content Creation Techniques
  5. Understanding Google, Twitter, Facebook, and Yahoo Trends
  6. Why Not Create Spin Content?
  7. Writing Social Media Optimized Content
  8. Other Content Marketing Strategies
  9. Content Marketing Tools
  10. Grammar and Punctuation Checker Tools
  11. Copy Content Checker Tools

4. PPC Optimization

Course Content
  1. Understanding Adwords
  2. Account Creation and Campaign Setup for Google Adwords
  3. Campaign Management
  4. Search, Display, Video, Shopping Networks
  5. Creating Compelling Ads
  6. Keyword Research and Types
  7. Monitoring Traffic, Clicks, Impressions, and CTR
  8. Billing and Cost
  9. Optimizing Landing Pages
  10. Creating Ad Extensions
  11. MCC Account Creation and Understanding MCC
  12. Yahoo and Bing Advertising

5. Video Based Marketing

Course Content
  1. Understanding YouTube Marketing
  2. Free & Paid Video Marketing
  3. Different Video Formats in Adwords
  4. Targeting Video Ads
  5. Creating Video-Based Ads
  6. Creating Display Ads
  7. Rich Media and Mobile Ads
  8. Pop-Up Ads
  9. Video and Image Ads
  10. Free Video Submissions
  11. Creating Video Channels
  12. Uploading & Downloading Videos
  13. Earning Money with Videos
  14. Tools to Create Videos

6. Social Media Optimization

Course Content
  1. Making Profiles/Pages/Groups on Facebook
  2. Facebook Widgets & Social Plugins
  3. Facebook Ads Promotions
  4. Twitter Promotions
  5. Twitter Ads
  6. Twitter Widgets
  7. Linkedin Ads
  8. YouTube Promotions
  9. Creating Channels on YouTube & Uploading Videos
  10. Creating Subscribers & Generating Likes & Views
  11. Social Bookmarking: Reddit, Delicious, Furl, StumbleUpon, etc.
  12. Creating RSS Feeds & Distributing
  13. Using Pinterest for Image Promotions
  14. Using Flickr & Picasa for Image Promotions

7. WordPress & Blogging

Course Content
  1. What are Blogs Networks?
  2. Making a Blog via BlogSpot
  3. Making a Blog via WordPress
  4. Adding Posts, Pages, Images to WordPress
  5. Understanding Different WP Plugins
  6. Menus Creation in WordPress
  7. SEO for WordPress
  8. Managing Users in WordPress
  9. Free Vs Paid Blogs
  10. Custom Installation of WordPress
  11. Making Pages, Posts, Categories & Tags
  12. Applying Templates on Blogs
  13. Guest Blogging
  14. Using Plugins
  15. Applying SEO on Blogs
  16. Linking Webmaster to Blog
  17. Linking Analytics to Blog
  18. Linking Adsense to Blog
  19. Earning via Affiliate Programs

8. Webmaster Tools

Course Content
  1. Google Search Console
  2. Bing Webmaster Tools
  3. Alexa Toolbar
  4. Google Adword Keyword Tool
  5. Google Trends Tool
  6. Moz Tools
  7. DA/PA Checker Tools
  8. Broken Link Tools
  9. Link Analyzer Tools
  10. Backlink Generator Tools
  11. Roboform Tool
  12. Plagiarism Checker Tools

9. Advanced Google Analytics

Course Content
  1. Overview of Google Analytics
  2. Installing Tracking Code
  3. Setting up Account Properties
  4. Understanding Dashboard, Reports, Graphs, and Tables
  5. Analyzing Audience Behavior
  6. Real-Time Analysis
  7. Google Tag Manager
  8. Managing Users in Google Analytics
  9. Creating Goals, Funnels, and Conversions in Google Analytics

10. Google Places and Geo Targeting

Course Content
  1. Setting up Google Places
  2. Setting up Bing Places
  3. Geo Targeting
  4. Verification in Google and Bing Places
  5. Optimizing Google and Bing Place Listings
  6. Setting Mark-Up Location in Google Maps
  7. Editing Google Places
  8. Uploading Photographs to Google Business Listings
  9. Creating Reviews in Google Places

11. Ecommerce Marketing

Course Content
  1. What is E-commerce?
  2. How to Create Different E-commerce Platforms?
  3. Understanding Opencart and Creating E-commerce Websites
  4. Understanding Different Checkouts (e.g., Paypal, Google Checkout)
  5. Adding Shopping Cart to Your Website

12. SMS Marketing

Course Content
  1. Sending Multiple SMS
  2. Creating Groups in SMS Interface
  3. Targeting Groups using SMS Interface
  4. Creating Lists
  5. SMS API Integration
  6. Scheduling SMS

6. Other Support

Support Content
  • Resume building
  • Mock interviews
  • LinkedIn account creation
  • GitHub repository creation
  • Migration of projects to GitHub
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Reviews
Comment Images
Sachin Chauhan
“ Outstanding Course ”

An amazing digital marketing course! The hands-on approach and expert guidance helped me master SEO, SEM, and PPC. Highly recommend.

  • Duration3 Months
  • Enrolled200
  • Lectures25
  • Skill LevelEasy
  • LanguageEnglish/Hindi
  • Quizzes20
  • CertificateYes
  • icon Thumb Pass Percentage90%
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₹25,000 INR
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