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Duration: 50Hr.

Overview of Digital Marketing

               What is Digital Marketing?

               What is the importance of Digital Marketing?

               How Digital Marketing generate Leads?

               Difference between SEO, SEM, SMO, PPC.

               Internet Marketing or Online Marketing

               Traditional Marketing v/s Digital Marketing.

               Why Go for Digital Marketing?

SEO -ON Page Optimization

  • Title Optimization
  • Meta Tag Optimization
  • Important HTML Tags
  • Heading Tags (H1, H2 and so on)
  • Canonical Tags, Favicon, Redirection, htaccess File?
  • Alexa Setup?
  • Keyword Optimization and synonyms
  • Link Optimization
  • Image Optimization
  • Creation of HTML and XML Sitemaps
  • Robots.txt creation and implementation
  • W3C validation
  • Creating Review Extensions
  • Creating Knowledge Graph

SEO -OFF Page Optimization

  • Directory Submission
  • Article writing and Submissions
  • Blog writing and submissions
  • Writing Blog and forum comments
  • Press Release Submissions
  • Classified Postings
  • Guest Posting
  • Blog Commenting
  • Link Wheel Creation
  • PDF & PPT Submissions
  • PBN Submissions
  • Link Exchange: One Way & Reciprocal
  • Video Submissions
  • Question & Answers Communities
  • Social Bookmarking Submissions

Content Optimization

  • Creating Unique & Fresh Content
  • Placing Keywords in Content
  • Event Based Content Marketing
  • Content Creation Techniques
  • Understanding Google, Twitter, Facebook and Yahoo Trends to write content.
  • Why not create Spin Content?
  • Writing Social Media Optimized Content.
  • Ohter Content Marketing Strategies.
  • Content Marketing Tools
  • Grammer and Punctuation Checker Tools
  • Copy Content Checker Tools

PPC Optimization

  • Understanding Adwords
  • Account Creation and Campaign Set up for Google Adwords
  • Campaign Management
  • Search, Display, Video, Shopping Networks
  • Creating Compelling Ads
  • Keyword Researches and Keyword Types
  • Monitoring Traffic, Clicks, Impressions and CTR.
  • Billing and Cost.
  • Optimizing Landing Pages
  • Creating Ad extensions
  • MCC Account Creation and Understanding MCC
  • Yahoo and Bing Advertising

Video Based Marketing

  • Understanding YouTube Marketing
  • Free & Paid Video Marketing
  • Different Video Formats in Adwords
  • Targetting Video Ads
  • Creating Video base Ads
  • Creating Display Ads
  • Rich Media and Mobile Ads
  • Pop up ads
  • Video and Image Ads
  • Free Video Submissions
  • Creating Video Channels
  • Uploading & Downloading Videos
  • Earning Money with Videos
  • Tools to Create Videos

Social Media Optimization

  • Making Profile / Pages / Groups on Facebook
  • Facebook widgets & social Plugins
  • Facebook Ads Promotions
  • Twitter Promotions
  • Twitter Ads
  • Twitter Widgets
  • Making Profile / Groups / Company on Linkedin
  • Linkedin Ads
  • Youtube Promotions
  • Making Channel on youtube& uploading Videos
  • Creating subscribers &Genrating Likes & views
  • Social Bookmarking: Reddit, Delicous, Furl, Stumbleuponetc
  • Making RSS Feed & distributing
  • Using Pinterest for Image Promotions?
  • Using Flikr & Picassa for Image Promotions?

Word Press & Blogging

  • What are the Blogs Network
  • Making Blog via Blog spot
  • Making Blog via Wordpress
  • Adding Posts, Pages, Images to WordPress
  • Understanding Different WP Plugins
  • Menus Creation in Wordpress
  • SEO For Wordpress
  • Managing Users in Wordpress
  • Free Vs Paid Blogs
  • Custom InstallatonWordpress
  • Making Pages, Post, Categories & Tags
  • Applying Templates on Blogs
  •  Guest Blogging
  • Blogs Commenting
  • Using Plug ins
  • Applying SEO on Blogs
  • Linking Web Master To Blog
  • Linking Analytics To Blog
  • Linking Adsense To Blog
  • Earning Via Affilate Programs

Webmaster Tools

  • Google Search Console
  • Bing Webmaster Tools
  • Alexa Tool Bar
  • Google Adword Keyword Tool
  • Google Trends Tool
  • Moz Tools
  • DA/PA Checker Tools
  • Broken Link Tools
  • Link Analyzer Tools
  • Backlink Generator Tools
  • Roboform Tool
  • Plagriasm Checker Tools

Advance Google Analytics

  • Overview of Google Analytics
  • Installing Tracking Code
  • Setting up Account Properties
  • Understanding Dashboard, Reports, Graphs and Tables
  • Analyzing Audience Behavior
  • Real Time Analysis
  • Google Tag Manager
  • Managing users in Google Analytics
  • Creating Goals, Funnels and Conversions in Google Analytics

Google Places and Geo Targeting

  • Setting Up Google Places
  • Setting up Bing Places
  • Geo Targeting
  • Verification in Google and Bing Places
  • Optimizing Google and Bing Place listings
  • Setting Mark -up Location in Google Maps.
  • Editing your Google Places.
  • Uploading Photographs in Google Business listings.
  • Creating Reviews in Google Places

Ecommerce Marketing

  • What is e-commerce?
  • How to create different e-commerce platforms?
  • Understanding Opencart and creating ecommerce website
  • Understanding different checkouts i.e. Paypal, Google Checkout.
  • Adding shopping cart to your website

Email Marketing

  • What is e-mail marketing?
  • Creating Email Campaign
  • Creating Email Lists
  • Software for Email Marketing
  • Understanding Webmail, Horde,Roundcube, Squirll mail
  • Email Outlook Configuration
  • News letter Promotions
  • Creating Targeted Email Lists
  • Writing Email Formats
  • Sending Multiple Emails at once
  • MailChimp Email Marketing Tool

SMS Marketing

  • Sending Multiple SMS
  • Creating Groups in SMS Interface
  • Targetting Groups using SMS Interface
  • Creating List
  • SMS API Integration
  • Schdueling SMS.

 

 

 

 

 

 

Thank You

Duration: 50Hr.

Overview of Digital Marketing

               What is Digital Marketing?

               What is the importance of Digital Marketing?

               How Digital Marketing generate Leads?

               Difference between SEO, SEM, SMO, PPC.

               Internet Marketing or Online Marketing

               Traditional Marketing v/s Digital Marketing.

               Why Go for Digital Marketing?

SEO -ON Page Optimization

  • Title Optimization
  • Meta Tag Optimization
  • Important HTML Tags
  • Heading Tags (H1, H2 and so on)
  • Canonical Tags, Favicon, Redirection, htaccess File?
  • Alexa Setup?
  • Keyword Optimization and synonyms
  • Link Optimization
  • Image Optimization
  • Creation of HTML and XML Sitemaps
  • Robots.txt creation and implementation
  • W3C validation
  • Creating Review Extensions
  • Creating Knowledge Graph

SEO -OFF Page Optimization

  • Directory Submission
  • Article writing and Submissions
  • Blog writing and submissions
  • Writing Blog and forum comments
  • Press Release Submissions
  • Classified Postings
  • Guest Posting
  • Blog Commenting
  • Link Wheel Creation
  • PDF & PPT Submissions
  • PBN Submissions
  • Link Exchange: One Way & Reciprocal
  • Video Submissions
  • Question & Answers Communities
  • Social Bookmarking Submissions

Content Optimization

  • Creating Unique & Fresh Content
  • Placing Keywords in Content
  • Event Based Content Marketing
  • Content Creation Techniques
  • Understanding Google, Twitter, Facebook and Yahoo Trends to write content.
  • Why not create Spin Content?
  • Writing Social Media Optimized Content.
  • Ohter Content Marketing Strategies.
  • Content Marketing Tools
  • Grammer and Punctuation Checker Tools
  • Copy Content Checker Tools

PPC Optimization

  • Understanding Adwords
  • Account Creation and Campaign Set up for Google Adwords
  • Campaign Management
  • Search, Display, Video, Shopping Networks
  • Creating Compelling Ads
  • Keyword Researches and Keyword Types
  • Monitoring Traffic, Clicks, Impressions and CTR.
  • Billing and Cost.
  • Optimizing Landing Pages
  • Creating Ad extensions
  • MCC Account Creation and Understanding MCC
  • Yahoo and Bing Advertising

Video Based Marketing

  • Understanding YouTube Marketing
  • Free & Paid Video Marketing
  • Different Video Formats in Adwords
  • Targetting Video Ads
  • Creating Video base Ads
  • Creating Display Ads
  • Rich Media and Mobile Ads
  • Pop up ads
  • Video and Image Ads
  • Free Video Submissions
  • Creating Video Channels
  • Uploading & Downloading Videos
  • Earning Money with Videos
  • Tools to Create Videos

Social Media Optimization

  • Making Profile / Pages / Groups on Facebook
  • Facebook widgets & social Plugins
  • Facebook Ads Promotions
  • Twitter Promotions
  • Twitter Ads
  • Twitter Widgets
  • Making Profile / Groups / Company on Linkedin
  • Linkedin Ads
  • Youtube Promotions
  • Making Channel on youtube& uploading Videos
  • Creating subscribers &Genrating Likes & views
  • Social Bookmarking: Reddit, Delicous, Furl, Stumbleuponetc
  • Making RSS Feed & distributing
  • Using Pinterest for Image Promotions?
  • Using Flikr & Picassa for Image Promotions?

Word Press & Blogging

  • What are the Blogs Network
  • Making Blog via Blog spot
  • Making Blog via Wordpress
  • Adding Posts, Pages, Images to WordPress
  • Understanding Different WP Plugins
  • Menus Creation in Wordpress
  • SEO For Wordpress
  • Managing Users in Wordpress
  • Free Vs Paid Blogs
  • Custom InstallatonWordpress
  • Making Pages, Post, Categories & Tags
  • Applying Templates on Blogs
  •  Guest Blogging
  • Blogs Commenting
  • Using Plug ins
  • Applying SEO on Blogs
  • Linking Web Master To Blog
  • Linking Analytics To Blog
  • Linking Adsense To Blog
  • Earning Via Affilate Programs

Webmaster Tools

  • Google Search Console
  • Bing Webmaster Tools
  • Alexa Tool Bar
  • Google Adword Keyword Tool
  • Google Trends Tool
  • Moz Tools
  • DA/PA Checker Tools
  • Broken Link Tools
  • Link Analyzer Tools
  • Backlink Generator Tools
  • Roboform Tool
  • Plagriasm Checker Tools

Advance Google Analytics

  • Overview of Google Analytics
  • Installing Tracking Code
  • Setting up Account Properties
  • Understanding Dashboard, Reports, Graphs and Tables
  • Analyzing Audience Behavior
  • Real Time Analysis
  • Google Tag Manager
  • Managing users in Google Analytics
  • Creating Goals, Funnels and Conversions in Google Analytics

Google Places and Geo Targeting

  • Setting Up Google Places
  • Setting up Bing Places
  • Geo Targeting
  • Verification in Google and Bing Places
  • Optimizing Google and Bing Place listings
  • Setting Mark -up Location in Google Maps.
  • Editing your Google Places.
  • Uploading Photographs in Google Business listings.
  • Creating Reviews in Google Places

Ecommerce Marketing

  • What is e-commerce?
  • How to create different e-commerce platforms?
  • Understanding Opencart and creating ecommerce website
  • Understanding different checkouts i.e. Paypal, Google Checkout.
  • Adding shopping cart to your website

Email Marketing

  • What is e-mail marketing?
  • Creating Email Campaign
  • Creating Email Lists
  • Software for Email Marketing
  • Understanding Webmail, Horde,Roundcube, Squirll mail
  • Email Outlook Configuration
  • News letter Promotions
  • Creating Targeted Email Lists
  • Writing Email Formats
  • Sending Multiple Emails at once
  • MailChimp Email Marketing Tool

SMS Marketing

  • Sending Multiple SMS
  • Creating Groups in SMS Interface
  • Targetting Groups using SMS Interface
  • Creating List
  • SMS API Integration
  • Schdueling SMS.

 

 

 

 

 

 

Thank You