Digital Marketing Training

1. Overview of Digital Marketing

• What is Digital Marketing?
• What is the importance of Digital Marketing?
• How Digital Marketing generate Leads?
• Difference between SEO, SEM, SMO, PPC.
• Internet Marketing or Online Marketing
• Traditional Marketing v/s Digital Marketing.
• Why Go for Digital Marketing?

2. SEO -ON Page Optimization

• Title Optimization
• Meta Tag Optimization
• Important HTML Tags
• Heading Tags (H1, H2 and so on)
• Canonical Tags, Favicon, Redirection, htaccess File?
• Alexa Setup?
• Keyword Optimization and synonyms
• Link Optimization
• Image Optimization
• Creation of HTML and XML Sitemaps
• Robots.txt creation and implementation
• W3C validation
• Creating Review Extensions
• Creating Knowledge Graph

3. SEO -OFF Page Optimization

• Directory Submission
• Article writing and Submissions
• Blog writing and submissions
• Writing Blog and forum comments
• Press Release Submissions
• Classified Postings
• Guest Posting
• Blog Commenting
• Link Wheel Creation
• PDF & PPT Submissions
• PBN Submissions
• Link Exchange: One Way & Reciprocal
• Video Submissions
• Question & Answers Communities
• Social Bookmarking Submissions

4. Content Optimization

• Creating Unique & Fresh Content
• Placing Keywords in Content
• Event Based Content Marketing
• Content Creation Techniques
• Understanding Google, Twitter, Facebook and Yahoo Trends to write content.
• Why not create Spin Content?
• Writing Social Media Optimized Content.
• Ohter Content Marketing Strategies.
• Content Marketing Tools
• Grammer and Punctuation Checker Tools
• Copy Content Checker Tools

5. PPC Optimization

• Understanding Adwords
• Account Creation and Campaign Set up for Google Adwords
• Campaign Management
• Search, Display, Video, Shopping Networks
• Creating Compelling Ads
• Keyword Researches and Keyword Types
• Monitoring Traffic, Clicks, Impressions and CTR.
• Billing and Cost.
• Optimizing Landing Pages
• Creating Ad extensions
• MCC Account Creation and Understanding MCC
• Yahoo and Bing Advertising

6. Video Based Marketing

• Understanding YouTube Marketing
• Free & Paid Video Marketing
• Different Video Formats in Adwords
• Targetting Video Ads
• Creating Video base Ads
• Creating Display Ads
• Rich Media and Mobile Ads
• Pop up ads
• Video and Image Ads
• Free Video Submissions
• Creating Video Channels
• Uploading & Downloading Videos
• Earning Money with Videos
• Tools to Create Videos

7. Social Media Optimization

• Making Profile / Pages / Groups on Facebook
• Facebook widgets & social Plugins
• Facebook Ads Promotions
• Twitter Promotions
• Twitter Ads
• Twitter Widgets
• Linkedin Ads
• Youtube Promotions
• Making Channel on youtube& uploading Videos
• Creating subscribers &Genrating Likes & views
• Social Bookmarking: Reddit, Delicous, Furl, Stumbleuponetc
• Making RSS Feed & distributing
• Using Pinterest for Image Promotions?
• Using Flikr & Picassa for Image Promotions?

8. Word Press & Blogging

• What are the Blogs Network
• Making Blog via Blog spot
• Making Blog via Wordpress
• Adding Posts, Pages, Images to WordPress
• Understanding Different WP Plugins
• Menus Creation in Wordpress
• SEO For Wordpress
• Managing Users in Wordpress
• Free Vs Paid Blogs
• Custom InstallatonWordpress
• Making Pages, Post, Categories & Tags
• Applying Templates on Blogs
• Guest Blogging
• Using Plug ins
• Applying SEO on Blogsn
• Linking Web Master To Blog
• Linking Analytics To Blog
• Linking Adsense To Blog
• Earning Via Affilate Programs

9. Webmaster Tools

• Google Search Console
• Bing Webmaster Tools
• Alexa Tool Bar
• Google Adword Keyword Tool
• Google Trends Tool
• Moz Tools
• DA/PA Checker Tools
• Broken Link Tools
• Link Analyzer Tools
• Backlink Generator Tools
• Roboform Tool
• Plagriasm Checker Tools

10. Advance Google Analytics

• Overview of Google Analytics
• Installing Tracking Code
• Setting up Account Properties
• Understanding Dashboard, Reports, Graphs and Tables
• Analyzing Audience Behavior
• Real Time Analysis
• Google Tag Manager
• Managing users in Google Analytics
• Creating Goals, Funnels and Conversions in Google Analytics

11. Google Places and Geo Targeting

• Setting Up Google Places
• Setting up Bing Places
• Geo Targeting
• Verification in Google and Bing Places
• Optimizing Google and Bing Place listings
• Setting Mark -up Location in Google Maps.
• Editing your Google Places.
• Uploading Photographs in Google Business listings.
• Creating Reviews in Google Places

12.Ecommerce Marketing

• What is e-commerce?
• How to create different e-commerce platforms?
• Understanding Opencart and creating ecommerce website
• Understanding different checkouts i.e. Paypal, Google Checkout.
• Adding shopping cart to your website

13. Email Marketing

• What is e-mail marketing?
• Creating Email Campaign
• Creating Email Lists
• Software for Email Marketing
• Understanding Webmail, Horde,Roundcube, Squirll mail
• Email Outlook Configuration
• News letter Promotions
• Creating Targeted Email Lists
• Writing Email Formats
• Sending Multiple Emails at once
• MailChimp Email Marketing Tool

13. SMS Marketing

• Sending Multiple SMS
• Creating Groups in SMS Interface
• Targetting Groups using SMS Interface
• Creating List
• SMS API Integration
• Schdueling SMS.