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Search Engine Optimization Certification Training

  • Course Content
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1. An Overview of the Google AdWords

  • An Introduction to the Inorganic Search results
    • Google AdWords and the PPC advertising
    • EduOrk Adventure (Bing and Yahoo)
    • How to set an Account in Google AdWords
    • Structure of An AdWords Account
    • Working with Campaigns
    • About the AdGroups
    • Keywords
    • Ads
  • Advertising Campaign Types
    • Display
    • Search
  • Shopping and Video
  • Comparison between Search and Display Campaign

2. About AdWords Algorithm

  • Understanding of how the AdWords rank Ads?
  • Description of AdWords Algorithm(Adrank)
  • The Quality score
  • Importance of the Quality Score
  • CTR
  • Importance of CTR
  • About Bids

3. The Search Campaign Creation

  • Search campaigns and its Types including Standard
  • Dynamic Search
  • All features and Product Listing Google Merchant Centre
  • How to create your very First Search Campaign
  • Campaign Settings
  • Know the Location Targeting and its Types
  • Bidding the Strategy (CPC)
  • Types of Bidding Strategy
  • Manual
  • Auto
  • Strategies for the Advanced Level Bidding
  • Enhance the CPC
  • CPA
  • Flexible Bid Strategy
  • Know the Advantages and disadvantages of Bid strategies
  • Learn About the Ad-extensions and its Types
  • Add Ad-extensions in Campaign
  • AdGroups Creation using tools
  • Keywords
  • Finding appropriate keywords
  • Add Keywords in AdGroup
  • Keyword Planner Tool
  • Different types of f Keywords-Boards
  • Exact
  • Phrase
  • Synonym negative
  • Know About the Advantages and Disadvantages of Keywords
  • Ads Creation
  • Ad metrics
  • Display the URL
  • Destination URL
  • How to Write an Ad Copy

4. Performance Tracking /Conversion

  • Understanding the use of Conversion Tracking
  • Way to set up the Conversion Tracking
  • Track Code in the website
  • Verifying Conversion statistics

5. The Search Campaign Optimization

  • Optimizing the campaigns through AdCopies
  • The CTR
  • Ways to increase the CTR
  • The Quality Score and how to increase it
  • Significance of Negative Keyword
  • Evaluating the Campaign statistics
  • Conversion Report in Optimization
  • Optimizing the Keywords
  • Ways to reduce OPC
  • Analyze the Performance of the competitors
  • Analyzing the performance of your competitors
  • Identify the Fraud Clicks

6. Display the Campaign Creation

  • About the Display Campaigns
  • The features and Mobile Application
  • How to Increase the engagement through Remarketing
  • Comparison between the Display and the Search Campaign Settings
  • Performing the campaign settings
  • Scheduling the Google Ad
  • Google Ad Delivery
  • Placement of the Ads
  • Creating various AdGroups
  • Using the display planner tool
  • Researching for the relevant websites for ads placement
  • Creating the text ads
  • Creating banner ads by using tools
  • Upload the banner ads

7. Display the Campaign Optimization

8. The Remarketing Techniques

  • Remarketing: an overview
  • What is a campaign setup?
  • The Remarketing List Creation
  • Creating the Advanced level Lists

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